See exactly where your product sits in the market
Upload your IPID or policy wording. Looma parses it against our corpus of UK motor insurance documents and returns a structured, exportable comparison — ready for your product team in minutes.
Start a comparison →What you get
Structured comparison
Every parsed dimension side by side — excess levels, exclusions, benefit limits, NCD mechanics. Searchable and filterable.
PDF report
A clean, Looma-branded export ready to drop into a board pack or product review. Not a screenshot — a proper document.
Version comparison
Compare a draft or updated document against your current live product to see exactly what has changed before launch.
Built on real market data
Looma's corpus covers UK motor insurers including Admiral, Aviva, Churchill, Direct Line, LV=, 1st Central, and more — parsed from source documents, not scraped summaries. Every field carries a confidence score so you know exactly what to trust.